If you don’t sell your head, nobody can buy it.
Let’s be clear right away – there is no sexual connotation to this proverb! We are talking here about the large head on the top of your neck, and the brain contained therein.
We are all bombarded with messages from marketers telling us to buy this or sign up for that! Limited time offer! This will change your life!
Yes, we’ve heard and seen it all, marketing designed to gain our belief, trust and ultimately our money. Very often, we make a choice to spend after hearing and seeing the same ads over and over – we are convinced over time by the persistence of the message. We sell our heads – our reason – and the company marketing to us profits.
Choosing to buy a new cleanser or appliance is one thing; but the same can happen with the marketing of ideas. Politics today are heavily influenced by the booming voices on talk radio or the mass of words on the internet. Social media, blogs, tweets, articles – we see them all the time, and no less than the marketers of merchandise they seek to buy our heads, our agreement.
Just as a purchase can have a long lasting impact on our finances, political choices can have an enduring impact on our world. Take time and care before selling your head to some quick, loudly repeated soundbite. Before taking on ideas as your own, read, research and reflect on your own values. People can continually bombard you with messages, but until you make a choice to sell it, your head is your own.
